A Beautiful Beginning Changed Everything.

AMOREVIDA began with my own journey into motherhood — and with two things I couldn't find when I needed them most: maternity wear that made me feel beautiful, and timeless, comfortable clothing for my baby.

  1. Months 1-3

    The Beginning of Something Beautiful

    The first months of pregnancy felt like the beginning of an entirely new chapter.

    My body was slowly changing, but I could still wear almost everything in my wardrobe. I felt like myself — just with the growing excitement of knowing that something extraordinary was happening.

    I had no idea then that this journey would eventually inspire AMOREVIDA.
  2. Months 4-6

    When My Body Changed — But My Style Didn’t

    Around the fourth month, my favourite clothes stopped fitting and I began searching for maternity wear. What I found was often oversized, purely functional or simply didn't feel like me.

    Then my mother surprised me with a maternity dress.

    It was soft and stretchy, yet feminine and elegant. I could wear it to work, to dinner, on warm days or in winter with tights and a blazer. It didn't feel like maternity wear — it simply felt like a beautiful dress that adapted to my changing body.

    I felt like myself again.

    That experience made me wonder: Why should pregnancy mean choosing between comfort and feeling beautiful?
  3. Months 7-9

    Preparing for My Baby

    As I entered my third trimester, I began preparing for my baby's arrival — and found myself facing the same problem again.

    This time, I was searching for baby clothing: beautifully soft fabrics, comfortable fits, timeless colours and thoughtful details.

    But the pieces I loved were often extremely expensive, while the alternatives simply weren't what I had imagined.

    First maternity wear. Now baby clothing.

    Two different needs. One shared idea.
  4. The First Months

    Becoming a Mother

    Then my baby arrived, and I understood just how special those first months really are.

    For a baby, almost everything is a first — the first journey home, the first time meeting family and friends, the first walk in the sun, the first smile, laugh and little sounds, the first family photoshoot, the first flight and the first holiday together.

    And those precious first months pass so quickly.

    I realised that the clothes accompanying these moments become part of the memories too. I wanted them to feel beautiful and timeless, while giving a baby the softness, comfort and freedom to simply be a baby.
  5. The Beginning of AMOREVIDA

    And Then, AMOREVIDA Was Born.

    I wanted to create the place I had been searching for myself.

    A place where maternity wear embraces a woman's changing body without asking her to give up her style — and where timeless baby essentials bring together beauty, softness, comfort and quality.

    Pieces made for real life and for the moments you will remember forever.

    AMOREVIDA

    Timeless Essentials for Beautiful Beginnings.